You are the owner of a hotel. For several days you've been receiving complaints that the water tastes funny. Some guests have commented that the shower will run black for a few minutes then clear. Water pressure has been dropping.
You assign a maintenance worker to check the system. In inspecting the water system, your worker discovers the naked body of a 27 year old guest that has apparently been decomposing in your cistern since her disappearance was reported two weeks previously.
At this point you have very few facts but you recognize that this is a significant reputational crisis and you need to take action immediately. The situation isn't helped that your hotel has a dark history - murders (in the 20's and 30's) and suicides (one in the 60's) have occurred in the past and at least two serial killers have been guests in the past.
So what do you do? Specifically, what message do you give to the guests who have stayed with you in the past few weeks? What can you offer them by way of compensation?
I look forward to your answers!