My wife and I were recently guests at a four star hotel and spa. The rooms were comfortable, the views stunning, and the food excellent. We won't be going back.
The reasons are minor. We arrived too late for any spa treatments but were offered the use of the steam and sauna rooms and an outdoor jacuzzi for a nominal fee. However, by the time we reached the jacuzzi, the temperature was a tepid 94 degrees. Eventually we were told that they heated the jacuzzi in the morning but since it was later in the day (3 PM!) the water was cooler. Apparently reprogramming the unit to heat on demand was either too much trouble or the increased heating costs were unacceptable.
The same attitude carried into the restaurant. The food was excellent and served moderately well. However, at the end of the meal we were left abandoned for over a half hour and had to hunt down someone to take our money. Later, when I tried to arrange a wake up call, no one answered at the front desk.
Contrast that with our next hotel. The view was not as spectacular, there was no spa, and the rooms were not the best. As I switched on the overhead light, the bulb blew out. Not a problem as we prefer the bedside lamps anyway but on our way to dinner I thought I'd mention it to the young lady at the front desk. She thanked me for letting her know and since changing the bulb would take some time (it involved finding a maintenance man and locating a tall ladder), she offered to switch our room. She wanted to make sure that nothing as trivial as a bulb would affect our stay.
That helpful attitude was echoed by every other staff member with whom we had contact. Our dinner guests were delayed, so the restaurant staff had to stay a bit later than usual. You would never have guessed it from the gracious and unhurried way they served the excellent meal. We look forward to our next visit.
Why would we prefer the older hotel over the modern hotel spa? Obviously, It was the service. We were treated as guests at the older hotel. The staff tried to see everything from our perspective and to anticipate needs rather giving priority to their own convenience. It was the little things that made the difference.
So do you view things from the perspective of those your serve or only consider your own needs? It doesn't take much to convince people that you truly care about them - just a slight change of perspective. As in the hotel business, it's the little things that count, not the grand gestures.