Did I miss something? Judging from the lack of news coverage, one could be forgiven for thinking that the Ebola crisis has been solved. My morning paper didn’t carry a single article on Ebola and even the respected Facebook site Ebola Virus Info has not had an entry since November 4. What few stories I have been able to find have had little substance. Instead, the news is all about the recent elections.
This, of course, is not unusual. We’ve conditioned the public to have a short attention span. Problem surfaces, public concern is elevated, the government overreacts, a new story emerges – problem solved. Unfortunately, problems don’t go away; they’re still there even though our attention has moved on to something else. As I have noted in a previous blog, one would expect that our experiences with SARS and H1N1 would’ve made it clear that pandemics are a very real risk and that we need to maintain the capacity to deal with them. Yet judging from our reaction to the Ebola “crisis” we still lack the capacity to deal with a biological threat, no matter the cause.
This myopia does not pertain to just biological threats. We see the same lack of judgment when we rebuild on barrier islands, in floodplains, and below levies following a disaster. We seem to have an inherent belief that if we ignore risk it doesn’t exist.
All the more reason than for those who work in emergency management to remain focused on incrementally building capacity to deal with actual risk. During the run up to Y2K, the public’s attention was fully engaged in dealing with vague predictions of catastrophic, world ending computer failures. But in addition to addressing these public concerns, emergency planners around the country were quietly developing a metropolitan medical response systems and task forces to respond to a potential terrorist attack using weapons of mass destruction. When September 11 occurred, that capacity was already in place and we were beginning to focus on pandemic planning.
The real trick is to remain focused on actual rather than perceived risk. When everyone around you is running around screaming about the sky falling, it’s tough to be the one saying, “No, the real problem is that the river is rising.” You won’t be thanked and you won’t be appreciated but, in the long run, you will make a difference.
Though implied, you should mention the way the media hypes (or doesn't hype) the threat out of proportion. Risk of getting Ebola in the US, small. Is it a major problem in specific part of Africa that gets routinely ignored, yes.
Also there is the whole, if it bleeds it leads phenomenon. It is better for waiting if they trumpet the dangers of something like a Y2K... rather than saying, yes this is an issue but the professionals have it handled. And bringing 9/11 into it... the evacuation of Manhattan has to be one of the most amazing and underreported stories ever.
Posted by: Eric Thomas Black | 11/07/2014 at 04:30 PM